The Business, Political and Cultural Environment in Europe
Study in the heart of Europe at one of the best business schools in Germany! In the summer, WHU offers the Bachelor European Summer Program as a three-week course on "The Business, Political and Cultural Environment in Europe" for undergraduate students of WHU's international partner universities. The next program will take place from May 27 - June 8, 2018 on the attractive campus of WHU - Otto Beisheim School of Management in Vallendar, located just outside of Koblenz in the UNESCO World Heritage Site Upper Middle Rhine Valley, one hour away from Frankfurt! The three-week program, directed by Professor Dr. Michael Frenkel, focuses on topics ranging from European markets, trade integration, monetary integration and investment to business operations, sustainability, marketing and management.
The Bachelor European Summer Program is tailored to Bachelor students in business administration who are interested to learn more about the business environment in Europe. The program integrates cultural experiences and practical business examples, including on-site visits. In three weeks students study everything from the history of the European economic system to luxury brand management while visiting as many as six unique cities. WHU successfully creates an inclusive environment where students not only learn but genuinely experience all that a study abroad program has to offer.
The language of instruction is English.
Consistently regarded as a top business school in Europe, the WHU Otto Beisheim School of Management (WHU) specializes in the teaching and research of European business, entrepreneurship, luxury goods and corporate social responsibility. Located in Vallendar, a town outside of Frankfurt, WHU is the first German school to offer a business administration major emphasizing the strategic leadership of corporations. WHU is a private stand-alone business school. It was founded in 1984 by chamber of commerce and private companies that recognized the need for a "real business school" in Germany. The school sees its mission as the education of global managers and entrepreneurs, and its programs have an international focus. Over the past twenty years WHU has established a worldwide network of around 200 partner universities worldwide. The school was the first German university to receive EQUIS accreditation, and is now also accredited by FIBAA and AACSB. Students that study at WHU love it for its highly-focused business curriculum, its entrepreneurial focus and its international student body.
Vallendar, home to the WHU, is a small but lively city on the Rhine and one which is most accommodating of the WHU students. Finding housing is quite easy. Most students live within no more than ten minutes´ walking time from the campus.
Vallendar is only five kilometres from Koblenz, a city with charm, which offers attractive leisure activities and cultural entertainment. In the cosy old town, cafés, pubs and beer gardens attract locals and tourists alike. Those seeking loftier diversions will find a varied program in the arts, embracing theatre, fortress plays, the Culture Works, concerts, galleries, and museums.
The surrounding area along the Rhine and Moselle rivers is just as delightful. Its hills are adorned with castles, towers, and vineyards. Those who wish to travel further are about one hour away from Frankfurt am Main, Mainz, Wiesbaden, Bonn, Cologne, and Trier.
Every year, in August, Koblenz hosts the fantastic Fireworks Rhein in Flammen (the Rhine in Flames). Cultural events as well as the best of entertainment take place all year round in Koblenz. There are classical open-air concerts in front of the Prince Elector’s Palace and choral concerts at Schloss Stolzenfels, the romantic summer residence erected by Prussian King Friedrich Wilhelm IV for his Bavarian spouse Elisabeth and himself, a “Neuschwanstein” on the Rhine. Various street festivals as well as interesting museums and art galleries complete the picture.
The city of Koblenz is easily accessible by train from almost anywhere in Europe. Direct trains run from Koblenz to Frankfurt, Cologne, Munich and Berlin. Amsterdam, Brussels and Luxembourg are few hours' train ride away.
The university is located in the center of Europe with three airports -- Frankfurt, Cologne and Dusseldorf -- nearby. Students enjoy the convenience of flying our of any of the airports for travel within Europe.
The Program holds one three-week session in late May - early June each year. The 2019 program will take place from May 26 - June 15, 2019. Sunday, May 26 is a full program day. As the program lasts until late Friday evening, June 14, the earliest departure day is Saturday, June 15. All dates subject to change.
WHU will organize an airport pick-up at Frankfurt International (FRA) the morning of Sunday, May 26, 2019. The exact time and meeting point will be announced later. There will also be an airport pick-up that takes you back to the airport after the program is over on Saturday, June 15. The exact time and meeting point will be announced later. Please book your flights accordingly.
Recognized as one of Germany's top business schools, WHU is experienced in designing curriculum of rich academic components combined with real-world business immersion practice. In addition to classroom teaching, this summer school program features company field trips and unique cultural and social events. View the Sample Program Schedule.
The program focuses on the business, political and cultural environment in Europe.The course utilizes a combination of lectures, group exercises, guest speeches and company visits to facilitate learning. Academic lectures focus on the following topics:
Trade Integration in Europe and the European Union
Monetary Integration in Europe: The Euro as Europe's Common Currency
Competing in European Markets
Operations Management in Europe - Embracing Sustainability
Business Environment and Strategies of Foreign Direct Investment
Investors in Central and Eastern Europe
European Marketing / Luxury Brand Management
Program participants receive four Tulane credits.
The program includes exclusive visits to leading companies in Germany. Examples include a visit to Deutsche Bundesbank or European Central Bank, a steel company, and a start-up company.
Cultural and Social Activities
Sample social and cultural activities include a boat tour on the Rhine, a walking tour in Koblenz, visit to a castle, and a typical German dinner event.
The Business, Political and Cultural Environment in Europe program at WHU follows the cohort model. The cohort model allows students to forge strong connections to a group of peers who are all taking the same class together. Students can expect a combination of lecture, discussions and group work. Class attendance is mandatory.
Lectures, case studies and group work are common. Program participants will take a final exam at the end of the program.
There are different methods of assessment (exams, presentations, participation, etc.). The final exam makes up a large portion of the final grade.
Grading Scale and Conversion Guide
WHU uses a grading system from 1.0 to 5.0 with 1.0 being the best grade and 5.0 being the lowest possible grade. Below please find the U.S. equivalents for grades earned at the WHU. Tulane works with World Education Services (WES) for credit evaluation and grade conversion.
For Freeman summer abroad programs, students must:
have a 3.0 GPA each semester for two semesters prior to term abroad;
be in good academic, financial and disciplinary standing.
Students who are on disciplinary probation, academic probation and/or honor board probation during the semester or term in which they intend to study abroad are not eligible to participate in a Tulane study abroad program. Approvals are revoked for students who are placed on probation after being approved to study abroad.
Students on disciplinary, academic and/or honor board probation during time of application are considered only if the probation period ends prior to departure for study abroad. Such applications are reviewed on a case-by-case basis by Study Abroad & Exchange in consultation with Tulane's Division of Student Affairs and/or Academic Affairs. If the application is approved, the host institution will be notified of the probationary status. It is within the discretion of the host institution and/or Tulane to place additional restrictions on a recently-disciplined student's participation in a study abroad program.
Freeman Summer Abroad Application
To access the Freeman summer abroad application, please attend a Summer Abroad Info Session. Once you have attended the info session, Study Abroad & Exchange staff will set you up with a general summer abroad application. Login to your FreemanAbroad account to complete the application. Application deadlines are noted below.
Some summer programs are more competitive than others. You can list up to six programs on your summer abroad application, in order of preference. All qualified applications are reviewed using a rubric that evaluates a student based on several criteria, including GPA; class standing while abroad; academic, personal and professional relevance of study abroad programs; and academic, linguistic, personal and cultural preparation.
Upon nomination, exchange participants are required to submit secondary application materials to the host university. The secondary application is due by the host university's deadline.
Program participants pay a $7,000 program fee. The program fee includes tuition (four credits), course materials, chartered airport shuttles, housing, welcome reception, lunches, farewell dinner, excursions, social events, company visits and a local bus ticket. Students are responsible for additional expenses, including international airfare, passport, visa, meals and personal expenses. See the budget sheet for more information.